After being on the market for more than a year, Slovakia TODAY newspaper has exceeded all expectations. With our growing list of subscribers and new destinations for the distribution, we continue bringing news and information to the Slovak Community on the East Coast of The USA.

    After transforming from a daily newspaper to a weekly magazine with more pages and more local information, we can proudly state, that Slovakia TODAY has found it?s place in the Slovak market and has established a good name and reputation for the future.
 

MARKET OVERVIEW

    Based on the most actual data, there is a market of over 1,800 000 people Slovak-Americans in the United States, which over one third is in the states New York, New Jersey and Pennsylvania. Since 1990, after the Revolution in Slovakia, even more Slovak came to the USA. This market represents an excellent opportunity for many American, International and Slovak-American Companies. Increasingly more businesses try to establish their presence in this market offering their products to the Slovak American community and looking for new more efficient and effective channels of communication.
    Currently, the newspapers is fragment with a few Slovak and Slovak-American media market. But no radio program or TV production to effectively reach the Slovak ethnic market. This situation gives SLOVAK NEWSPAPERS a unique opportunity to establish the leading position in the Slovak Ethnic market.

SLOVENSKO DNES READERS
Approximately 700,000 Slovak-Americans who live in the NY, NJ and PA states
Large number of illegal immigrants
Large number of the people who speak mainly Slovak and have poor English language skills
Family oriented
Strong ties with relatives who live in Slovakia
High savings rate relatively to the overall population
Relatively well educated
Average family-size 2.5 to 3 people
  Strong users of telephone services, saving products, major loan products such as mortgages, Slovak made goods, air travel, translation services, money transfer services, shipping and mail service, household goods, alcoholic beverages, high quality major appliances and home electronics, etc.
    Due to poorly developed Slovak Language media, only a handful of products and services are marketed in a professional and coordinated manner. Practically, every product and/or service can be sold to this group of consumers, and for some companies this market offers a truly outstanding niche.
    Professional staff will producing Slovak Newspapers in Slovak language on daily basis, with special edition included every weekend.